March 8, 2024
Year
2024
Client
NIKE AIR
Category
3D PROODUCT RENDERING
Product Duration
1 - 2 WEEKS
Research
Before diving into the render, I studied various Nike Air campaigns, product launch visuals, and streetwear photography. I observed how Nike focuses on elevation, flow, and community energy in their brand storytelling. I also looked at artists blending fluids, space, and urban motion, aiming to merge that with Nike’s identity. The goal was to express the "air" feeling through elements like fluid simulation, basketball motion, and a starry surreal background — while keeping the sneaker as the visual centerpiece.
Design
This series focuses on creating an energetic, otherworldly feel for each render, blending realism with stylization. The background, lighting, and fluid elements are all designed to amplify the sense of motion and hype associated with Nike Air shoes. The red fluid and basketballs around the sneaker are metaphorical symbols of energy, performance, and creativity.
Development
The render was created using Blender, with a focus on form and fluid simulations to give motion to the product. I manually placed basketballs to simulate explosive movement and reinforced the theme with light particles and galactic textures in the background. The final image was adjusted in Canva for color depth and glow, ensuring a cohesive brand-like feel. The visual goal wasn’t realism — it was emotional impact. The spotlight, shadows, and fluid were all dialed in to dramatize the sneaker’s bold presence while keeping a clean, stylized layout.
Concept
The concept is to visually narrate the "movement inside the product" — how Nike Air is more than a shoe. It’s a story of kinetic energy, urban style, and visual power. The red liquid represents explosive energy, the basketballs nod to athletic culture, and the starry background hints at boundless potential. Each scene is meant to feel alive, bold, and futuristic.
